Tips for Dental Professionals Using Social Media

At present, it is estimated that there are around 1 billion active users on Facebook. So if you are looking for a way to increase how many people notice your business, Facebook is one of the ways to do it. With 80% of American adults using an online social network, it is compelling for small businesses and dental teams to consider using social media to attract more people to attend their dental practice. While you may not think that people would actually like a dental surgery page on social media, it can be a valuable way to attract new patients and reaffirm relationships with your current ones. If your team can offer a pleasant and engaging visit to your patients, why wouldn't they simply like your page on a social media platform? The Oral-B toothbrush homepage on Facebook has 8.1 million likes and counting, so people do like their dental-related things on social media! Here are the top tips for utilising social media for dentists to help you get the results and the patients that you deserve. 

Get likes 
Anybody will tell you that the best way to be seen on social media is to get more and more likes, which should be easy to do if you can offer engaging content. This is what will keep people coming to and liking your page. But there are also some other techniques that can get likes. You can ask current patients to like your page, but give them a reason to do so, such as offering discounts for people who like the Facebook page. 

Post-engaging and valuable content 
As mentioned earlier, posting valuable and unique content is a vital part of any SEO strategy as people want to learn how to take better care of their oral health. Giving valuable tips about doing this can help people to like your page. You could also add a little fun with your posts. Post jokes related to dental surgeries or dentists, which will help to ease the tension that many people feel around this area. 

Some people will voice concerns about appointments or phobias on social media pages in the hopes of getting an answer. This can be a great way for you to connect with your patients and reassure them of what your surgery can offer. Always aim to give a polite and helpful answer; this can also lead you to suggest that they need to book an appointment if you have concerns about their oral health. 

Using adverts and demographic targeting will get your dental surgery to the people who are the most likely to be interested in accessing your services. This will help you to get maximum likes and a higher number of patients. 

Add videos 
Videos are the most popular form of media content on the internet. While you could have a YouTube page, there is nothing wrong with uploading videos about your dental surgery to social media platforms. This will also help you to get more viewers who will hopefully become patients.